A successful product is the result of a thorough market analysis, a well thought out marketing strategy, optimum sales activities and ongoing monitoring.
Marketing und Sales
In addition to analysing existing marketing concepts, we place emphasis on the strategic choice of the right sales markets. We provide training for (external sales) employees and provide support with product launches and branding initiatives. In the area of product development and life cycle management, we focus on customer surveys, continuous product improvement and the development of sales pipeline strategies. We are experts in all aspects of sales support including expansion into international markets.
Marketing Consulting
We analyse and evaluate existing marketing concepts providing insight into the current the status quo and highlighting potential new opportunities. In order to understand the market in detail, we prepare market analyses. Strategic planning, together with risk analysis, leads to the selection of the right sales markets, and as a result, sales and marketing activities can be directed at the right customer group
- marketing concepts
- market and risk analysis
- professional marketing documents
- national and international product launches
Identifying an appropriate distribution policy ensures optimum distribution. We advise you in the preparation of appropriate policy for pricing, product and product range in each target market – from the MVP (Minimum Viable Product) through to the Life Cycle. Based on tried-and-tested approaches, we create marketing concepts and adapt them individually. We supply professional marketing documents, provide support in the creation of training concepts as well as in conducting training of (external sales) employees and users. We advise and support your company with product launches and roll-outs, both at a national and international level. In addition, we support and work with you on branding initiatives and advise on the organisation and execution of customer events. You can have confidence based on the many years of experience of our team members!
Marketing Consulting
We analyse and evaluate existing marketing concepts providing insight into the current the status quo and highlighting potential new opportunities. In order to understand the market in detail, we prepare market analyses. Strategic planning, together with risk analysis, leads to the selection of the right sales markets, and as a result, sales and marketing activities can be directed at the right customer group
Identifying an appropriate distribution policy ensures optimum distribution. We advise you in the preparation of appropriate policy for pricing, product and product range in each target market – from the MVP (Minimum Viable Product) through to the Life Cycle. Based on tried-and-tested approaches, we create marketing concepts and adapt them individually. We supply professional marketing documents, provide support in the creation of training concepts as well as in conducting training of (external sales) employees and users. We advise and support your company with product launches and roll-outs, both at a national and international level. In addition, we support and work with you on branding initiatives and advise on the organisation and execution of customer events. You can have confidence based on the many years of experience of our team members!
- marketing concepts
- market and risk analysis
- professional marketing documents
- national and international product launches
Product Development and Life Cycle Management
An in-depth market analysis is conducted at the start to gain a detailed understanding of the market. The analysis is completed with qualitative feedback, in the form of customer surveys (voice of customer surveys, advisory panels), and design evaluation.
- market analysis & design evaluation
- qualitative feedback (customer surveys)
- continuous product improvement
Equally, our services also include technical product management, continuous product improvement, and development of pipeline strategy to identify long-term up-scaling and spin-off opportunities.
Product Development and Life Cycle Management
An in-depth market analysis is conducted at the start to gain a detailed understanding of the market. The analysis is completed with qualitative feedback, in the form of customer surveys (voice of customer surveys, advisory panels), and design evaluation.
Equally, our services also include technical product management, continuous product improvement, and development of pipeline strategy to identify long-term up-scaling and spin-off opportunities.
- market analysis & design evaluation
- qualitative feedback (customer surveys)
- continuous product improvement
Entering International Markets
We analyse and evaluate existing sales activities in order to clarify the current position and to highlight hidden potential opportunities. This is followed by strategic planning and selection of target countries with a focus on the most promising geographic regions.
- strategic planning
- distribution policy
- existing intrnational contacts
- increasing sales performance
We develop an optimum distribution policy and work with you to implement it. In doing so, we take local practices into account and provide you with reliable advice in searching for and selecting suitable sales and distribution partners. As a result, you are able to benefit from our existing contacts in the USA, the EU, Asia, Central Eastern Europe (CEE), Southern Eastern Europe (SEE), CIS countries, the Near and Middle East, Africa, Australia and South America. We support you in creating contract agreements with the respective sales partners and assist you in controlling external sales partners and in increasing sales performance. You will benefit from the application of a successful and well-established process, which facilitates the handling of several sales partners.
Entering International Markets
We analyse and evaluate existing sales activities in order to clarify the current position and to highlight hidden potential opportunities. This is followed by strategic planning and selection of target countries with a focus on the most promising geographic regions.
We develop an optimum distribution policy and work with you to implement it. In doing so, we take local practices into account and provide you with reliable advice in searching for and selecting suitable sales and distribution partners. As a result, you are able to benefit from our existing contacts in the USA, the EU, Asia, Central Eastern Europe (CEE), Southern Eastern Europe (SEE), CIS countries, the Near and Middle East, Africa, Australia and South America. We support you in creating contract agreements with the respective sales partners and assist you in controlling external sales partners and in increasing sales performance. You will benefit from the application of a successful and well-established process, which facilitates the handling of several sales partners.
- strategic planning
- distribution policy
- existing intrnational contacts
- increasing sales performance
Sales Support
Sales are key to the success of every company. However, this often poses the greatest challenge for many businesses.
- appropriate sales strategy
- sustainable and successful business
Innovative products or solutions alone are not enough to ensure a company’s success in the dynamic markets of life sciences, pharmaceuticals, biotechnology and medical devices – an effective sales management process is also needed. The fact that decisions related to distribution may only begin to impact on business results two, three or even five years later is often overlooked. It is therefore all the more important to focus on this area from the outset. In addition to a well-founded market analysis and appropriate sales strategy, the right action at the right time also plays an essential role in ensuring success in this area. Whether your strategy for sales success involves use of our own employees or those of external partners – we support you in negotiations with customers and sales partners and train your employees and dealers in all aspects of distribution. Our goal is to lay the foundation for a sustainable and successful business for your company.
Sales Support
Sales are key to the success of every company. However, this often poses the greatest challenge for many businesses.
Innovative products or solutions alone are not enough to ensure a company’s success in the dynamic markets of life sciences, pharmaceuticals, biotechnology and medical devices – an effective sales management process is also needed. The fact that decisions related to distribution may only begin to impact on business results two, three or even five years later is often overlooked. It is therefore all the more important to focus on this area from the outset. In addition to a well-founded market analysis and appropriate sales strategy, the right action at the right time also plays an essential role in ensuring success in this area. Whether your strategy for sales success involves use of our own employees or those of external partners – we support you in negotiations with customers and sales partners and train your employees and dealers in all aspects of distribution. Our goal is to lay the foundation for a sustainable and successful business for your company.
- appropriate sales strategy
- sustainable and successful business
We not only support you in the development of your strategy, but also actively support you in the future.